Microsoft this week offered a window into the first phase of a mega million dollar advertising campaign designed to clear up 'misconceptions' about the quality of its Windows Vista operating system exacerbated by in-your-face marketing efforts on the part of longtime rival Apple.
While those ads have yet to surface publicly, the first instances of an associated Web campaign spotted by ZDNet suggests the Redmond-based software giant will attempt to alter the perception of Vista by liking its critics to proponents of flat earth theory.
According to Microsoft, Vista now supports nearly 77,000 hardware products, runs 98 of the top 100 consumer software programs, and works with all of the leading small business applications.
The security of Vista is another matter which Microsoft believes to have been exploited unfairly by Apple's marketing tactics. As such, the company's references to the Mac maker and its Leopard operating system in this regard are not as subtle.
0 comments
Post a Comment